Equipment Dealers Association Honors Ferris® with Gold Level Award for Third Straight Year

Ferris improves key support categories resulting in increased dealer satisfaction

MILWAUKEE, WI (December 19, 2017) – For the third consecutive year, the Equipment Dealers Association (EDA) awarded its Gold Level Award to Briggs & Stratton Corporation for its Ferris commercial mower products.

“Dealers recognized Ferris with exceptional ratings in all categories and we will continue to incorporate their feedback into our product offerings moving forward,” said Dan Roche, Marketing Director – Commercial Products. “Commercial landscapers have come to expect high quality, innovative mowers, parts and dealer support from Ferris. We are committed to providing performance, productivity and durability.”

This year, 2,371 dealers participated in EDA’s detailed dealer-manufacturer relations survey. Annually, dealers are asked to rate manufacturers on a scale of one to seven, one being extremely dissatisfied and seven being extremely satisfied. Some of the key categories dealers were asked to score were: product quality, parts availability, product technical support, manufacturer response to dealer needs/concerns, warranty payments, product availability, marketing and advertisement, support and return privileges and overall satisfaction.

“We are really excited to see dealers take note of Ferris’ ongoing dedication to enhancing its dealer support,” said Roche.

EDA members noted improvement in Ferris’ warranty procedures and say they’re satisfied with warranty payments. The increase in satisfaction comes after Ferris introduced a flexible limited warranty1 for all commercial riding mowers. In the first two years, Ferris riding mowers have an unlimited hour warranty. After two years, the mower has a 500 hour or four-year warranty, whichever comes first. Ferris walk behind mowers have an unlimited hour warranty1 for the first two years. 

Additionally, respondents indicated they were more satisfied with the level of product technical support than they were in 2016. Ferris is committed to supporting product technical questions 24/7. Through an interactive customer support portal, technical questions and requests for product tech support are efficiently managed.

Finally, dealers noted the high quality of Ferris mowers, saying they are more than satisfied with the performance and built-to-last construction in the parts quality category. Ferris prides itself on stands behind providing industry-leading innovation in its commercial mower lineup. The industry’s first multi-patented suspension system provides maximum operator comfort and allows the deck to quickly adjust to tough terrain, ensuring a quality cut is achieved with every mow.

Ferris dealers have access to an interactive support page for 24/7 help. Visit then click on the “Dealer Locator” tab. Commercial landscapers interested in becoming a Ferris dealer can find more information by visiting, then clicking on the “Support” and “Become a Dealer” tabs.

1See dealer for warranty details.

Media Contact: 

Liz Dorland
(402) 437-6066

About Briggs & Stratton Corporation:

Briggs & Stratton Corporation (NYSE: BGG), headquartered in Milwaukee, Wisconsin, is focused on providing power to get work done and make people's lives better. Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of power generation, pressure washers, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®,  Ferris®, Vanguard®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit and